MARKETING TECH
Direct Mail

Postal Rates Change January 21, 2018



A new year means new rates. While some classes are being reduced, the most used types of mail, now called marketing mail, will see slight increases. This category includes what was previously standard and non-profit mail: A basic first-class stamp is increasing from $0.49 to 50 cents each. Automated Non Profit and Marketing Mail / … Continued

Postal Rates Change on January 22, 2017



The only thing that is certain is change. And that is certainly true for the post office. The biggest change due to take affect January 22, 2017 is that Presort Standard will now be known as Marketing Mail. The wording on indicias will eventually need to be updated, and while the post office has not … Continued

Direct Mail: As Important as Ever



No one can deny the role technology has played in changing the way businesses communicate with their customers today. This proliferation of electronic communications has actually enhanced the effectiveness of printed direct mail by reducing competition in your mailbox.  Before you call us crazy, consider the following … The Direct Marketing Association recently reported that direct mail’s … Continued

Postage Rates Have Decreased!



For the first time in 97 years, United States postage rates have decreased. Postage is actually going down! Effective April 10th, postal rates will decrease thanks to a US appeals court ruling. The reason for the decrease is the post office was allowed a substantial increase last January as they argued they lost a large … Continued

Three Universal Truths about Direct Mail



Marketing Tech has more than 10 years of experience in the Buffalo Printing and Buffalo Direct Mail industry, so we understand the significant impact direct marketing campaigns can have on consumer behavior. To demonstrate why direct mail packs such a “powerful punch” in today’s marketing landscape, three universal truths about Direct Mail have been identified … Continued

Dear Direct Response Letter Subscriber



Marketing Tech has been a part of the Buffalo Printing and Buffalo Direct Mail industries for more than ten years, and we know how to create messaging that works. Here are seven handy phrases you can use to make your copy stronger and smoother: “The answer may surprise you.” Use this one after asking a … Continued

How to Create Direct Mail that Can’t Fail



The Buffalo Printing industry is much more than a commodity provider. Printers with Marketing Services capabilities, like Marketing Tech, bring added value to each one of your projects. This article covers our recommendations for creating great direct mail and is an example of the insight we bring to every project. Think about direct mail. A … Continued

3 Truths About Direct Mail



3 Truths About Direct Mail Direct Marketing Leader Identifies Three Universal Truths About Direct Mail “It used to be ‘The customer is King.’” “Nowadays the customer is a dictator.” “Consumers have — and are wielding — unprecedented control over their relationships with marketers,” “TiVo and other personal video recorders allow them to skip right over … Continued

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